Within this overall series of images, Philip has sought to include two subtly different themes, using similar base images.

Because this project was produced specifically for BBI Healthcare, part of the series seeks to  demonstrate the "Naturalness" within BBI's products and opens up the warehouse to the sky and allows nature to look in and the warehouse to return the gaze back to the outside, natural world.  

The other part of the series hints of the warehouse as operating like a well-organised "Hive" – using images of impossibly large products.  In fact, all the finished photographs present an “Impossible” world and much like Alice’s world on the other side of the looking glass, there are many tempting “Eat Me” and “Drink Me” products within that world.   Hives, especially beehives, of course, are also a success story of nature and operate for the mutual benefit of all the inhabitants, who without the hive would not prosper and thrive – and the importance of pure materials to feed a hive mirrors the importance which BBI place on the quality of their own produce.

Within the high quality printed images, the viewer could almost feel as if they are looking into a parallel world  (which is slightly more difficult in a website-quality image). None of the images are intended to portray a documentary, or “”Real” picture of either the premises or products photographed and therefore images have been distorted on purpose to alter perspective, light/shadow and size, while clearly retaining the huge printing – or reflection of light on the moist surfaces of giant Liquorice Drops.

While wishing to underpin the ethos of BBI’s message about purity and natural ingredients within their products, the series is also one of humour and it is hoped will give the viewer a smile, as well as a new “thing” to see into the picture on a regular basis when they are examined in closer detail.